Case Study Essay Example | Topics and Well Written Essays - 1500 words - 9

Case Study - Essay ExampleThe firm has asked for my advice regarding possible ontogenesis strategies other than franchising. In evaluating possible strategies, I evaluate Armellinis process objectives analyze Armellinis internal strengths and weaknesses and its external opportunities and threats develop relevant conclusions and then offer specific recommendations.By definition, a strategy is an action plan to achieve a certain objective. So in order to suggest possible growth strategies, I mustiness understand the firms objectives, especially those that have been agreed to between Armellini ownership (Armellini family) and top management (Helen Patterson). The case mentions only three overall art objectives that have been expressly agreed toThese objectives present several problems in fashioning distinguish growth strategies. First, only the third objective definitively addresses Armellinis business growth the others may affect the nature and quality of growth, but that is not e ntirely clear. Next, there are no financial objectives mentioned despite the recent precipitous gloam in financial performance. Third, each objective is extremely vague in order to serve as a guide to action plans, well-developed objectives should be specific, measurable, attainable, practical and timely (SMART).Finally, these objectives ignore two critical standards for good business objectives that they aim to create sustainable competitive advantage and build value for business owners. When crafted well, such(prenominal) objectives would reinforce each other, with competitive advantage leading to improved financial performance and value, and improved financial performance providing financial resources to invest in growth opportunities that promote competitive advantage.In light of these problems, in the following analysis I will also consider other growth objectives that would be appropriate to recommend to Armellini along with recommended growth strategies. These other