How Each Corporate Culture Differs From the Other Assignment - 9

How Each Corporate Culture Differs From the Other - Assignment Example For several decades, the Coca-Cola and PepsiCo have been in operating in the beverage industry asserting each other to capture a high amount of market share, improvement and promotion imprint amidst its consumers. Though friendly activities have been adopted by both the companies to maintain their leading position in the global level, however, it can be said that the main reason behind the continuous adaption of new techniques to attract new customers is their own strategy to change customer preferences and consumption. As a result, it has been viewed that the actions of both the company are often compared. Amid all the factors that have been in debate amid many critics relating to the two companies, the corporate culture prevailing in these two companies is considered to be one of the major factors that have to differentiate these two companies from each other (Grinton, 2010; Barney, 2003). The aspect of culture is considered to be the first priority in Coca-Cola as the company beli eves in developing an environment which would help in developing true dedication that would help in adapting the values of the company as one own. The first cultural aspect that is being followed in all its plans since its establishment is considering all the local business located in various part of the globe as a single entity. The Coca-Cola brand is determined for its representation of various qualities such as caring, connecting, integrity and excellence. The company also believes in a co-operative form of culture where all employees are provided the opportunity of sharing their ideas whether they work as a lower level staff or are a member of the higher authority. Additionally, emphases are also made to develop a close relation amid all the members working in a group within the organization as it is believed that establishing a close relation would help in developing skills that would directly facilitate in accomplishing the organization goal efficiently. Additionally, it has b een viewed that the company recruits people from around the world as it helps in determining the best policy and practice that would help to maintain a balanced working environment (The Coca-Cola Company, 2013; The Coca-Cola Company, 2009). Considering the aspect of culture it is observed that PepsiCo maintains a rigid and managerial form of culture within the organization. The company believes in blazing new traits and is viewed to implement guidelines and rules that help the individuals to develop commitment towards their job but as a team to strengthen the company performance as a whole. The company also strongly believes in recruiting people from a diversified background as it is believed that recruiting people from diversified background helps in understanding the preferences and the demands of different people belonging to different geographical regions. Additionally, an innovative form of culture also prevails in the company which motivates all employees in the company to adh ere innovative ways to meet the discriminating taste and preferences of its global customers (PepsiCo, n.d.).