SERVICE INDUSTRIES MARKETING Essay Example | Topics and Well Written Essays - 2500 words

SERVICE INDUSTRIES MARKETING - Essay Example The food items were fully covered in order to maintain the hygiene. But it was especially done to uphold the pleasing aroma of the coffee in the store (Thompson, n.d.). The music played in the store was soothing and enthralling. It provided peaceful ambience. With this type of calm environment, it seemed to enrich the taste. The atmosphere was pleasant that pleased everyone especially the couples present in the store (Michelli, 2007). The ambience of the store provides a cozy and intimate atmosphere. It is a perfect place where one can break free from the clamor of the fast-paced world. People can relax, escape into a book; friends can huddle on a sofa and chat over a mug of coffee. Overall it provides a unique magnificent ambience (Starbucks Coffee Company, 2010). For the enhancement of the service level Starbucks has referred employees as partners. In the year 2002, Starbucks has employed 60,000 partners globally. When Mr. Howard Schultz was associated with the company he believed that satisfaction of the consumers will be generated and enhanced with the partner’s satisfaction (Tewell & Et. Al., 2006). The key success for Starbucks is through enhancement of the service. Starbucks being in the business of coffee retail chain needs to focus enormously upon the service quality that will enhance the satisfaction of the consumers aiming to attract them back to the store again. Providing warm reception and friendly service will make the consumers feel more satisfied and these will increase the sales (Tewell & Et. Al., 2006). There are numerous approaches for the service marketing in the coffee retail sector. Starbucks has been in this industry for a longer period of time and consumers have a set of perception towards the company. The biggest challenge for Starbucks is to enhance the service marketing thorough various applications of service marketing concepts. The extension in the